Edited by Carlotta Petruccioli and co-written by Daniele Baronchelli and the team of progetto Doable, this book – through thematic chapters – explores topics related to Benefit Societies, Corporate Identity practices, and the synergy between technology and sustainability, offering a clear vision of how to integrate these elements into the heart of corporate strategy.
This book aims to offer a concrete, ready-to-use perspective on how to put sustainable principles into practice in the corporate world.
Explores the historical roots of sustainability, providing a solid understanding of the context and evolution of the concept.
Offers testimonies and reflections from business managers and experts from various fields, sharing experiences and direct approaches.
A case study closes the circle, showing how ideas are transformed into concrete and practicable actions.
Discusses how technology can be intelligently applied to promote sustainability.
Analyzes the different perceptions and strategies of sustainability among different generations within companies, promoting intergenerational dialog.
How a corporate identity based on sustainability can revolutionize the way we think about business.
The conversation focuses in particular on the role of Benefit Societies and how cooperation can be a powerful lever for innovation and sustainability in corporate organizations.
