Entrepreneurship and Sustainability, a practical perspective

Entrepreneurship and Sustainability

a practical perspective

Progetto Doable

With a fully pragmatic approach, Un’ opportunità concreta serves as an essential guide for entrepreneurs, managers, and anyone looking to make their business not only more ethical but also more competitive.

Edited by Carlotta Petrucciali and co-written by Daniele Baronchelli and the progetto Doable team, this book delves into key topics through thematic chapters, exploring Benefit Company, Corporate Identity practices, and the synergy between technology and sustainability. It provides a clear vision on how to integrate these elements into the core of your business strategy.

Why It’s Different

Un’ opportunità concreta  is an invitation to practically understand strategies for running a sustainable business.

This book offers a tangible, ready-to-use perspective on how to implement sustainable principles in the corporate world.

It is built around three pillars:

*01

Origin and Impact

Explores the historical roots of sustainability, providing a solid understanding of the context and the evolution of the concept.

*02

Voices from the Field

Presents insights and reflections from business managers and experts across various industries, sharing real-world experiences and approaches.

*03

Theory and Practice

A case study ties it all together, showing how ideas are transformed into concrete, actionable steps.

Progetto Doable

Key Topics

Technology for Humanity

Discusses how technology can be intelligently used to promote sustainability.

Generational Dialogue

Analyzes the differing perceptions and strategies of sustainability across various generations within companies, fostering an intergenerational conversation.

New Ideas of Corporate Identity

Explores how a corporate identity rooted in sustainability can revolutionize the way we think about business.

A Bonus

Interview with an Entrepreneur

This segment of the book offers a fresh and inspiring perspective, exploring how the new generation of entrepreneurs, through the testimony of one of them, tackles daily challenges with a mindset focused on the future—a future that desperately needs sustainable solutions today.

Progetto Doable

The conversation specifically focuses on the role of Benefit Company and how collaboration can be a powerful lever for innovation and sustainability within business organizations.

Un’ opportunità concreta opens the door to a world where sustainability and profit not only coexist but amplify one another.

It is an invaluable resource for those looking to effectively manage environmental challenges while building a successful business.

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